Perhaps you’ve heard this phrase – Call to Action (or CTA) – used by a marketer schmarketer and assumed it was just high falutin’ “lingo” that need not apply to you.
If you have a web site or use social media, you would be mistaken. Read on!
What is a call-to-action?
Simply, it’s text or a graphic that prompts a visitor to your site to take action. Typically, this action will take them to a landing page where they will then enter an email address, subscribe to a newsletter, watch a presentation or take advantage of a special offer.
Why do I need a CTA?
An effective CTA will gain you more leads and sales. Plain and simple.
Tip: Keep a “call-to-action” spreadsheet on your desktop. The next time you’re out and about on the web, take time to notice all the calls-to-action YOU are responding to! Jot down the phrases used and what they prompted you to do. Note the graphics, the colors and how well they stood out. This will help you build your own library of effective CTAs.
Where do I use CTAs?
- Your website’s homepage is a terrific place for several calls-to-action. It typically receives the highest traffic of all your web pages, and allows you a great opportunity to tell your visitors what you want them to do next.
- Posts you make on Facebook, Twitter, and other social media websites are great places to include a CTA: Visit our website to see more great tips. Sign-up for a newsletter! Subscribe to our blog here.
- Your email signature is also a great place to include a call-to-action that directs the reader to the desired page.
What makes a good CTA?
It should be clear, concise and action oriented. It should convey value. It should be engaging, personal and create urgency. It should stand out on the page. If it includes an image, it should be relevant and enhance the call-to-action.
Can you give me some examples?
Sure – here are a few to get you started:
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These are way better than “Click Here” or “Contact Us” – right?
Tip: Make sure your call-to-action takes your visitor to a page they would expect to see!
Entire books are written on calls-to-action so this article is meant to give you a “taste.” If you’re interested in learning more, here are some articles that I particular thought were useful.
We’re here to help! So be sure to let us know if you need some help crafting your CTA strategy.